Super Bowl commercial prices spike as execs weigh if it's better to release ads early online

Once upon a time, major advertisers happily coughed up what was then considered to be a vast sum of money for Super Bowl ad time. They were comfortable in the knowledge that the ad would be seen by tens of millions of people and result in zillions of extra thingamabobs being sold. It was simple. It was effective. It was like printing money.